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use of Hemi-Sync," she said, "commitments to performance im-
provement have greatly increased.
"Corporate transformation begins at the top. If the CEO doesn't
support a change, it won't happen.” So saying, Ms. Martin outlined
CDM's intervention strategy, which integrates psychoanalysis and
family therapy with operations management. The techniques of age
regression and reparenting, CDM has found, are the most powerful
modalities for personal change. Family therapy reveals how the cor-
porate culture establishes its own ego. Transformation of a critical
mass of key people within an organization produces a shift in the
culture of the entire system. Ms. Martin interacts exclusively with
chief executive officers, while her staff works with the executive
managers who report to the CEO.
Presenting Hemi-Syne to corporate clients, CDM announces
that they have discovered a new technology that will lead to greater
bottom-line performance and a measurable increase in the achieve-
ment of management objectives. "I've yet to meet a CEO who cared
about the personal growth of his people,” Ms. Martin said. S/he
needs to see the personal growth of his/her people as a means to an
end, The CDM staff has packaged Hemi-Sync tapes as solutions. "If a
client says, 'Gee, I'm an insomniac,’ we say, ‘We have a solution for
that,” she explained. One client, an aggressive, manic-depressive
executive with a "roller-coaster ride" personality was given Morning
E se and Love Tennis. Use of the tapes resulted in positive men-
tal change and an improvement in his behavior toward others.
Hemi-Sync is used extensively with one-on-one work in the
mentoring programs. “It's sort of a therapist's best friend,” she said.
‘The PAL [Progressive Accelerated Learning] Executive package, for
instance, has helped clients access deeper levels of consciousness
and experience self-empowerment. Love Tennis and Under Par Golf
are often used as effective introductions to Hemi-Sync. The sports
performance approach often appeals to "macho" male executives as
a means to build a competitive advantage. Once Hemi-Sync is
experienced and curiosity is aroused, other tapes can be
recommended as tools for business planning. CDM has seen
breakthroughs in the level of commitment to bottom-line results.
The utilization of Hemi-Syne tapes during group work with a
CEO and the top fifty or sixty managers often creates a "symbiotic,
Gateway-like experience’ that increases bonding. Group members
tend to approach the CEO afterward on their own to promise per-
formance increases-commitments they would never have made
without Hemi-Syne, according to Ms. Martin.
Applied to customer and market analysis, Hemi-Syne helps to
identify true consumer needs. Tapes are played during individual
customer interviews. "The customer," she said, "needs to get into
his internal experience deeply enough to reach [the level] where he
actually makes choices." Hemi-Syne aids in accessing this level,
thereby leading to more accurate information about consumer
needs which can be used by CDM's clients to enhance customer ser-
vice. Hemi-Syne has also been used to create a "holding environ-
ment" for the customer. Some businesses face special challenges in
dealing with their customers. Hospitals and doctors, for instance,
are often subject to "negative transference" wherein patients project
their fears and anxieties onto the healthcare providers. In these cas-
es, CDM gives careful attention to the ambience of the waiting
‘The architecture and decor are strategically planned, and
SIC tapes are played to enhance relaxation.
‘One of my goals," Ms. Martin revealed, "is to create a corporate,
on-site training program at The Monroe Institute modeled on the
"ATEWAY and GUIDELINES programs. It would be positioned as
» business planning." The power of experiencing Hemi-Sync
s in the nurturing environment of the programs, and the
ability to receive controlled feedback, she believes, would be
inestimable. In addition to special workshops, she envisions the
development of personalized tapes to enable seli-mirroring.
"Corporate change is about intimacy," she explained, intimacy at all
levels: with self, within the corporate culture, and between the
corporation and its customers. Hemi-Syne is a tool for evoking
“With the use of Hemi-Sync, commitments to
performance improvement have greatly
increased.” _
Ms. Martin expressed her deep desire to. see the
Hemi-Syne technology mainstreamed. "I consider this to be one of,
if not the most, important technological breakthroughs of the
century," she said. "It is a way in which you're led back to yourself
. avery elegant way."
Some challenges are as
porate America. The first is
ciated with mainstreaming to cor-
positioning and packaging. Individuals
who want the safety of a corporate structure are not eager for self-
exploration or self-confrontation. Hemi-Syne is more effectively
presented as a process for self-empowerment-combined with con-
ventional therapy or as a solutions tool in a mentoring program.
Any relationship of Hemi-Sync to hypnosis would make it appear
threatening.
The second challenge is marketing Hemi-Syne. As a result of of-
fering corporate-tailored GATEWAYS, they would be added to a
company's list of recommended programs, and Hemi-Sync tapes
would become a part of multinational corporate libraries. Other
market areas within the corporate milieu include sports training
and retiring CEOs contemplating their next career.
[For more information on CDM, contact: Iris Martin, President, Crea-
tive Dimensions in Management, In e Bourse, Suite 540, Independence
Mall East, Philadelphia, PA 19106; /
--- PAGE 8 (OCR) ---
HEMI-SYNC JOURNAL
a
TEEN TAPES:
A PILOT STUDY
by Robert Sornson, Ed.S.
Bob Sornson is supervisor of special education for the
Jackson County Intermediate School District. He worked as
a@ high school special education teacher for twelve yeai
and has the freedom to try new approaches and teaching
tools, including Hemi-Sync.
The Teen Tapes is a series of twenty-four tapes intended for use
by teenagers and educators, focusing on issues that confront teens
today. Using the Hemi-Sync technology, these tapes offer twenty
five- to thirty-minute learning and relaxation sessions for use in
school or home. Mr. Sornson described the Teen Tapes afun
project with educational application of Hemi-Syne for teenagers.
He has taken a “whole life” approach in the design of the Teen
Tapes, addressing personal ‘cial, and academic issues. An
introductory music tape compares the mood-altering influences of
rock, classical, and easy-listening selections, keying into the emo-
tional effects of music. The introduction also explains to teens that
they will be able to learn with their whole bodies and minds, and
provides an overview of the Hemi-Sync technology present on the
tapes.
A life- and mind-threatening experience years ago sparked Mr.
Sornson’s interest in the quality of education. While managing a
fruit farm shortly after graduation from college, he was poisoned by
a pesticide used on the trees, resulting in a tremendous amount of
neurologic damage. Struggling to regain his mental and physical
faculties during the slow recovery, he became interested in
neurology and neurobiology, particularly vestibular and hearing
problems. Still considerably impaired, he returned to school and
received a degree in special education. His learning impairment
taught him empathy, but not sympathy, for the difficulties of the
children he worked with. Refusing to support a low expectation of
his students’ abilities, he noticed that special education kids “have
incredible capacities for learning.”
‘The neurology of thought processes and the way in which
Hemi-Syne affects it is of particular interest to Mr. Sornson, and he
began considering pragmatic applications, “ways to make Hemi-
Syne effective for kids and to improve [an educational] system
which needs it.” As a district supervisor of special education, he en-
joys a great deal of freedom from many of the review procedures
that are necessary ina system of regular classrooms. Parents, teach-
ers, and administrators are looking for “what works” for the stu-
dents and are therefore more open to innovation. Public education,
Mr, Sornson explained, is highly bureaucratized and resists ar
change of climate.
An innovative educator, Mr. Sornson does not consider himself
a researcher. When he approached TMI about the Teen Tapes pro-
ject, his intention was to create a
fectively used in the classroom; a system to enhance learning and
social skills as well as to give kids a tool for increasing self-esteem
and relaxation. The result is a set of tapes, scripted and voiced by
himself, and containing Hemi-Sync and appropriate sound effects
embedded at the Institute lab. The pilot tapes were completed last
winter. Since then several educators have been using the Teen
Tapes, both in classroom and one-on-one situations.
“Some kids are willing to fight to listen to Hemi-Sy
Sornson said, discussing his early experiences with Hemi-Syne in
special education. He told of two hyperactive boys with attention
deficit disorder who came from dysfunctional families. Both boys
had been labeled emotionally impaired. Entering a classroom, he
encountered the youngsters ready to come to blows over who would
listen to the Retain-Recall-Release tape from the MIND FOOD se-
“That had an easy solution,” he said, “anybody who fights
doesn't get to listen to the tape.” Hemi-Sync, he noticed, had a pos-
itive influence on kids’ behavior, including changes in self-concept
and relaxation. Its noninvasiveness and ease of use renders it more
attractive than many other techniques.
Introducing other children to Hemi-Sync, it was noticed that
the effects seemed to last even after only three weeks of listening.
The results with kids with poor cortical integration were incredible.
These children are characterized by showing disjointed movement
and difficulty focusing, often the cause of self-concept problems and
poor attitudes toward learning, From his observations of students’
improvement, Mr. Sornson concluded that Hemi-Syne can affect
basic neurology, stimulating cortical integration and whole-brain
learning. “Good learning is whole-brain learning,” he said. “Sensory
integration must occur on all levels of the brain . . .” Other
techniques for aiding cortical integration include encouraging
children to use both sides of their bodies, physical play, and
“patterning” specific body movements
The Hemi-Sync Surf tape has aided several children. One
autistic child was able to sleep at night for the first time. An
emotionally impaired six-year-old experienced relief from a
disorder and improved her ability to relate interpersonally. The
evidence of specific behavior changes demonstrates hemispheric
synchronization and sensory integration, which led Mr. Sornson to
believe that “Hemi-Sync helps the brain to communicate with itself
better.” Using the Hemi-Sync tapes Surf and Energy Walk with a
school wrestling team contributed to the team qualifying for
wrestling finals for the first time:
The Teen Tapes were scripted to address issues important to
teenagers. The first series addresses self-concept, and deals with
building positive self-esteem toward suc in school and life. Suc-
em which can be easily and ef-
Hemi-Sync had a positive influence on kids’
behavior, including changes in self-concept
and relaxation.
cess in school is the focus of the second series. The third series ap-
proaches goal setting and solutions. Methods for building skills to
deal with peer pressure, drugs, and sex, among other issues, are of-
fered. These tools are relevant even at the junior high school level
and are also appropriate for adults. The fourth series focuses on
creativity and harmony. Additionally, morning and evening tapes
for teachers are included.
The tapes are designed to be presented sequentially, series by